The core is therefore personalizing media. Hippo doing for several large parties such as the police. Which transformed from a system with all kinds of separate departments for the national police. "As has been said: we are going to build a national police force and therefore one national police website. That is something we do best: bringing together different sites into a single platform. "
"But then the question is: how do we ensure that the content is relevant to the visitor because if you come from Amsterdam, you're less interested in the news from Groningen and vice versa Although there sometimes weather news plays that you would?. want to know. so it's pretty nuanced. "
Geographically relevant content is central in both the provision and in creating it. "Police spokesmen are on appje on their phone. If they go somewhere, they can type a message that immediately comes home when needed. So those are systems that work together. "
"Setting up an entire digital transformation"
Hippo is an enterprise platform. Big customers get a solution. "For an organization it means when they get going with Hippo, they thereby furnish their entire digital transformation, at least the part that takes place online."
"We provide the entire customer experience from a customer with an organization online So from the very first contact, pick which may be by telephone, online or mobile From every search we Information:.. What is looking for someone, and what will that which is in a profile? saved. and every time you come back from one of the channels, we learn more and more what you want. "
Hippo has been working for years as an open source system. "Open source is a development method for us. It is to build a manner of software and not more than that. When we build something, we do it transparently. Thus we achieve a higher quality. "
Transparent working means criticism and challenges. This encourages further development. Open source is not only beneficial for Hippo itself, the companies they work for are thus less dependent on a single company. "Big government customers if the police choose open source because they can build up their knowledge at home, without depending on the supplier."
Open source also provides generally more generic systems. Different developers who work together on technology, all bring their own desires. " So they all have different requirements that thing that they build together and that makes you ultimately have to build a very generic system all together. With as many interfaces as possible and based on open standards."
"That is precisely why we participate in this community, because that philosophy very much in it. We do things based on open standards so that we can expand it all together and can use in our own systems. then you get something that's better integrated then by definition systems that are not based on open source software. "
"A digital experience platform merging of content and algorithms"
Hippo was not so long ago sold to the American Bloom Reach , a company focused on retail. "They optimize e-commerce sites. We are now working very hard to set a good platform in which we on the one hand our existing content management platform and on the other hand get hold of the algorithms Bloom Reach. We go build something incredibly gaafs. "
It must be a ' digital experience platform "are bringing together content and algorithms. "That is the future of the new joint company. We get a very prominent role in shaping the new product. We have here in Amsterdam adopt developers before March 20, so we are greatly expanding. "
Bloom Reach really want to invest in Amsterdam. The company is headquartered in Mountain View, near San Francisco, where it is very difficult to find good staff. There is huge competition. So they look for a better place to develop software, they chose Amsterdam. They see that comes from this enormous innovation and the startup scene is going very well. It also plays a role. "
The arrival of Bloom Reach does not change the open source way of working. In fact, even Bloom Reach tacks. "They have to attract a problem developers to develop their platform. For them, open source is a way to build a developer community. That was one of the reasons to go with us to work: they want to make it more open platform, all API-based and open source so that third-party developers may be attracted to work with the system. "
Hippo is fully sold, in exchange for a lot of shares. Cahn but does not plan to rest his laurels. "We're like a madman through. Take me to the fair. "
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