Damian Lankheet is a student, but already has an Instagram account with 235,000 followers. Or rather, had. For he has recently sold the account. During the second event of the study route online marketing , he told how he tackled this Saxion. I spoke to him after his presentation.
How did you start?
"I'm on March 12, 2016 started with my Instagram account. I was at that moment on my own (personal) account active on Instagram, but not this way. It started when my neighbor told me that he was running with a football account on Instagram. He had at that time already 40,000 followers. I decided to follow him and started my account: @ Football Center Today ".
When it started a little walk?
"Actually immediately. My neighbor did some shout-outs to my account. That's Instagram posts which he announced my account in the description. That made my account grew almost immediately with 1,000 to 2,000 followers per day. I managed this growth to hold the first few months. Then flatten the growth began. "
How did that happen?
"I find it difficult to totally behind the pinpoint, but the two main reasons are the changes in Instagram and the growing supply of comparable accounts. To begin with the last: it is now more difficult because there is simply more competition. With 600 million monthly active users worldwide and 2.1 million Dutch who count themselves to the users, there is increasing attention to Instagram as a platform. "
And they all want user attention?
"Yes, exactly. Hence, now more people working with Instagram accounts and more and more brands are active. They all want a place in the timeline of their followers, but it is getting busier. "
And changes in Instagram you mean the new timeline?
"Yes and no. The new timeline of Instagram was in March this year rolled out , but especially just before the summer I began to notice flattening. You can also in the growth seeing @Footballcentertoday. "
"When I put the numbers on my account alongside those of similar accounts, the pattern is the same. We can see that Instagram much to tweak the algorithm. We could really see fluctuations from week to week, which all occurred at the same time with us. "
How are things now?
"Meanwhile @Footballcentertoday has been some time around 235,000 followers. Recently, I decided to offer the account through Flip Mass , a marketplace for trading accounts on Twitter, Facebook, Instagram and Snapchat, and I got a nice amount. "
"The money that I got from it, I have invested in other accounts, including @ Additional Footballs , which now has 112,000 followers. My goal is to build on these accounts and again to sell more value."
What does your content strategy look like?
"Basically his football pictures and videos. That can be pretty goals example, gross violation, dramatic rescues and other special events inside or outside the football field. If it is about football. "
"I make these videos yourself. I'll get them from other accounts. I follow about 50 similar accounts. I download them with Wofu Downloader and share it via my own account. In addition, I appoint or always the account that posted in the description. Every two hours I post a new photo or video. "
That is quite a lot. Plan your these in?
"I've tried it a period, through content with later schedule. That was easier, but I noticed that it still scored less well. Indeed, it is very important that you are up to date. Much is happening in football and it is important that you are quick. Sometimes it's really a matter of hours or minutes. Other Instagramaccounts to keep an eye I see what it scores well at that time and I go to share. "
What made you even more growth?
"If you want to grow fast, you have to have connections. When I started, the account of my neighbor made that mine an instant boost given. Ultimately, the goal is to increase your reach. You reach increases you are not busy just by yourself. Build range, you have to yourself 'issue' to other people. I sit now have 10 groups Kik of people who all Instagramaccounts. We consult with each other and we ask you to share each other's posts, respond Liking or below. "
But you do not see in your timeline?
"It does not work like Facebook actually where you see likes and comments from your friends in your timeline. But if you in your notification screen left swipet, you can see which photos and videos Liking your friends. And that is widely used by people to discover content. "
"As my account increasingly began to walk, there were also more people who offered to make videos for my account. In return, they asked then to name their account in the description. For me, a nice way to unique content to posts and they benefited again from my reach. "
When you started to earn your account?
"After about two months, for the first time someone asked me if I wanted to paid advertising on my account. As my follower numbers grew, I could always ask for advertising. Usually I get 25 to 45 euros for placing a shout-out for 24 hours. Sometimes it was in exchange for products. "
Are you directly approached before by brands?
"No, not usually. There are agencies or intermediaries who approach me. The most famous agencies Shout Carthage and Goat Agency . I am regularly approached by them. We usually communicate through Kik and I get paid via Paypal. "
"When purchasing my new account, I have advance or pay attention how interactive it was account, compared to the number of followers. If many followers are and react little or Liking, that's a bad sign. It was also important where the followers come from. Nowadays you can with Instagram Insights where the followers come from. I chose an account with many US and European followers, because they are of most interest to advertisers. "
What tips do you have for marketers who use Instagram?
"Instagram Insights has helped me to optimize my content strategy in terms of date and time to take photos and videos to post. Moreover, I love other accounts an eye to see what scores there. "
"Be on your posts for a good text. Not descriptive, but ask a provocative question, lok comments from your followers or ask to tag their friends. But most important is that you are looking for contact with others. Post content from others and give those credits. Like others' posts. And, of course, speak with others on to do the same for you. "
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